Analysis
Dentsu’s deal with the Hong Kong government for rights to Paris 2024 has helped the agency keep its sales total ticking as the final deals of the 2018-24 Olympic cycle are completed.
England’s Football Association is understood to have secured an important uplift for domestic FA Cup rights in its new deal with Warner Bros. Discovery, but has sacrificed exposure for income at a time when finances are more important than ever to the governing body.
The latest issue of SportBusiness Media looks in depth at the Chinese Super League’s domestic media rights deal with Migu, the ongoing sports betting rights saga in Brazil, a pair of MotoGP deals and much more.
