In 2012, the number of tourists visiting Malaysia rose to more than 25 million, a year-on-year increase of four per cent.
Bringing major international sport to the region has played a central role in the country's tourism strategy, and the hosting of events such as Formula One and MotoGP grands prix and ATP (Association of Tennis Professionals) and WTA (Women's Tennis Association) tournaments has made Malaysia an important destination for rights-holders looking to establish a presence on the Asian continent.
In an exclusive interview with SportBusiness Group editorial director Kevin Roberts at the 2013 SportAccord International Convention in St. Petersburg, Tony Nagamaiah, general manager of Malaysia Major Events, explains the country's ambitions to become the premier destination for international sports events in Asia.