Becoming an Ultimate Sports City – Event Strategy | Case studies – Calgary

Calgary was ranked fourth in the 2014 Ultimate Sports Cities rankings in the category of Event Strategy. The Calgary Sport Tourism Authority (CSTA) is responsible for bidding for sports events for the city and is reflective of the city’s pervasive sporting culture. The CSTA is a collaboration of leaders in sport, business, government and tourism who are mandated to provide advice, due diligence and strategic direction in evaluating and attracting sports events.