Social Media and Sport in China | 4.1 Novak Djokovic – Attention to detail

 Tennis has seen a surge in popularity in China in recent years, especially after Li Na’s second Grand Slam victory at the Australian Open 2014. Thrilling matches between top players in tournaments in Beijing and Shanghai have also expanded the fan base. Novak Djokovic has been successful on the court – this year winning the Shanghai Rolex Masters and the China Open – and a fan favourite during these tournaments.