Social Media and Sport in China | Concluding remarks

It’s obvious that the platforms that dominate in China are markedly different to those that marketers are familiar with elsewhere – even in nearby Asian markets. However, it’s not just the platforms that are different; the ways that Chinese netizens use social channels is also notably different. As digital marketing agency We Are Social points out, “marketers need to carefully adapt their approaches for China’s cultural and societal idiosyncrasies as much as for its technological differences.”