The Numbers Game: Big Data and the Business of Sport | 3. Collecting big data

The age of big data has been created by the ability of technology to track almost everything we do, not just digitally but in the ‘real-world’ too; consumers are not necessarily producing more data, we are just able to capture more of it than ever before and do so from across an ever-widening range of sources. ‘Datafication’ is the term most used to describe this shift.