The Numbers Game: Big Data and the Business of Sport | Big data strategy – Case study 1: Horseracing becomes a data-driven sport

In 2015, British horseracing set out to become a data-driven sport to achieve its ambition of growing attendances from six million to seven million by 2020.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here

Read this next

Business

The Numbers Game: Big Data and the Business of Sport | Big data strategy - Case study 2: Using data to build loyalty

11 Dec 2015
Business

The Numbers Game: Big Data and the Business of Sport | Privacy and data acquisition - Case Study 9: The Jockey Club – rewarding racegoers

11 Dec 2015
Business

The Numbers Game: Big Data and the Business of Sport | Data segmentation - Case Study 12: Segmenting the Challenge Cup final

11 Dec 2015
Events

SPORT(EL) Spotlight: What Next for Cricket as it Continues its Growth Journey?

16 Oct 2024
From our partners
Features

Star quality | The business case for investing in women's sport

1 Jun 2016
Postgraduate Rankings 2024

Ohio University: empowering women to thrive in sport

4 Sep 2024
PGR 2024