The Numbers Game: Big Data and the Business of Sport | Big data – the dangers – 5.1 Limitations of big data

The risks related to the use of big data as a determinant of business strategy can typically be categorised as stemming from two primary sources: issues with the data itself, and issues with the people analysing it.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here