The Numbers Game: Big Data and the Business of Sport | Defining big data – 1.1 What is ‘big data’?

Man has been collecting and analysing data for centuries. From Dr. John Snow’s mapping of the London Cholera Outbreak of 1854 to statistical visualisations of Florence Nightingale after the Crimean War, we have a long history of counting, observing and collating data to solve problems and make new discoveries in everything from healthcare and education to commerce and defence.

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