The Numbers Game: Big Data and the Business of Sport | Privacy and data acquisition – 7.1 Privacy issues

Ever since the early years of the postal system, when letters were routinely opened in transit, the information we communicate to others – and the way in which the recipients handle it – has posed a threat to individual privacy. The introduction of successive technologies, from the telegram and the telephone to e-mail and social media, has only created a whole new set of risks each time.