TTOC Launches Marketing Strategy to Protect Sponsors and Support Vision of 10 Golds 24

The Trinidad and Tobago Olympic Committee (TTOC) as part of its strategic marketing and brand management plan, is adopting an entrepreneurial, vibrant and dynamic market driven, new business development approach to revenue generation for its programmes and projects. This includes the strategic vision to achieve 10 or more Olympic Gold medals by the year 2024. In an effort to support this marketing plan and vision, the TTOC has set up an in house marketing department that will handle the TTOC marketing, branding, new business and commercial development, merchandising and licensing programme.