The SportsIndex Annual Report, from research company SMG Insight, analyses UK public awareness and news sentiment for 60 domestic and international sports events, creating a "peak buzz score" determined by the net difference between the amount of respondents hearing positive news and those hearing negative news. The 2016 edition reveals that the Wimbledon Championships was the UK's best-perceived sports event in 2015.
Subscribe to unlock this article
Explore our subscription options to continue reading our industry-leading content!
Already have an account? Sign in here