Japan Focus | Japan’s Silver Lining

SportBusiness International looks at why so many brands have struggled for success in Japan and how an evolving media landscape and a thirst for mega-events is helping the country’s sports marketing, media and hosting sectors to overcome the challenges presented by a sluggish economy.

You'll need a subscription to continue reading

Discover our range of subscription choices, with options starting from £39/month

Already have an account? Sign in here