Spain Focus | Sports Marketing

Spain is home to some of the most marketable sports athletes, teams and properties in the world. The likes of tennis ace Rafael Nadal, cyclist Alberto Contador, basketball star Pau Gasol and a plethora of top football clubs – not to mention the all-conquering national football team, which won every major national team tournament between 2008 and 2012 – do not have to worry about attracting significant commercial backing.

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