Speaking recently with a sports executive (and a client), he shared a great feedback: “Gilles, I never thought we would learn so much in just one year selling to our fans”. Why I interjected? Well, making all of these people happy, managing their feedback instantly on social media, and dealing with the unpredictable nature of the web, I never realised that”.
Subscribe to unlock this article
Explore our subscription options to continue reading our industry-leading content!
Already have an account? Sign in here