SAC2018 Plenary Conference To Examine How Sport And Sponsors Can Unite A Complex Global Audience For The Future

LAUSANNE, Switzerland – SportAccord Convention today offered new details for the Plenary Conference programme focused on ‘Marketing and Sponsorship for the Future’. A recent Nielsen Sports report found that ‘global disruption’ is having an unprecedented effect on sport due to political, social and technological impacts. These factors are affecting where sports investment is coming from, how content is created and distributed, as well as the relationships between rights holders, sponsors and fans.