Global Marketing And Sponsorship Theme Drives Record Highs In Delegate Commitment For SportAccord Convention 2018

LAUSANNE, Switzerland – Global sports sponsorship is set to achieve $44 billion in 2017 with strong growth projected to continue in the Asia-Pacific (APAC) region as well as other parts of the world, including Europe and the USA. On top of this, the global spending power of Millennials is $2.5 trillion annually with 95% saying they will switch to a brand with a good cause.