Atlanta Falcons’ concession-pricing trades small revenue dip for major goodwill gains

NFL franchise slashed the price of food and drink at their new Mercedes-Benz Stadium

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here

Read this next

Fan Engagement

Local initiatives offer solutions to Major League Baseball's national attendance problem

17 Oct 2018
Events

Atlanta's unified Host Committee model offers template for other US host cities

1 Feb 2019
Sponsorship & Marketing

LA Chargers leverage huge reach with "Bolt Up Your Small Business" initiative

18 May 2020
From our Partners

Sportradar solutions set to supercharge NBA fan engagement

28 Oct 2024
From our partners
American Football

Identity Crisis?

31 Jul 2014
Postgraduate Rankings 2024

Securing your future: applying for a postgraduate sports management course 

2 Sep 2024
PGR 2024