HBA Media celebrates a five-year association with the Lexus Melbourne Cup with thanks to a Phar Lap poem

5th November 2018 - The Lexus Melbourne Cup, which takes place tomorrow Tuesday 6th November, is a raceday that transcends traditional sporting events with the combination of racing, fashion, celebrity and entertainment. This year’s event marks HBA Media’s fifth consecutive-yearly association with the iconic event, which started with a Phar Lap poem!