ICC targets younger audiences with digital-first, data-led broadcasting approach

Adam Nelson reports on how the International Cricket Council revamped its broadcast coverage ahead of the 2019 Cricket World Cup, focusing on storytelling to attract new audiences and break digital engagement records

Adam Nelson reports on how the International Cricket Council revamped its broadcast coverage ahead of the 2019 Cricket World Cup, focusing on storytelling to attract new audiences and break digital engagement records

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here

Read this next

Business

Data insights allow ICC partners to maximise digital activations

16 May 2018
Attendance

ICC uses hybrid ticketing model to boost attendances at 2019 Cricket World Cup

19 Mar 2019
Marketing

It's a woman's world: Marketing the ICC Women's World Cup

18 Mar 2018
From our Partners

Navigating the sports content explosion

1 Nov 2024
From our partners
Sponsorship & Marketing

Sky could look to replicate joined-up sponsorship approach developed for the ECB Hundred

3 Aug 2022
Postgraduate Rankings 2024

Carrie LeCrom, Ph.D. executive director, VCU Center for Sport Leadership

4 Sep 2024
PGR 2024