Lee Choong Khay | After Covid-19, the sports media rights model must change

Lee Choong Khay, head of sport at Malaysian pay-television broadcaster Astro, implores rights-holders and broadcasters to take the opportunity of the Covid-19 interruption to reconsider the sports media rights model.

Lee Choong Khay, head of sport at Malaysian pay-television broadcaster Astro, implores rights-holders and broadcasters to take the opportunity of the Covid-19 interruption to reconsider the sports media rights model.

You'll need a subscription to continue reading

Discover our range of subscription choices, with options starting from £39/month

Already have an account? Sign in here