Vero’s Jasani: how to win a campaign for inclusion in the Olympic Games

The campaign of the International Surfing Association for inclusion in the Olympics was led by ISA president, Fernando Aguerre. Vero Communications worked to strengthen the federation's relations with key figures in the Olympic movement. Vero managing director Sujit Jasani tells Frank Dunne what goes into building a successful campaign.

The campaign of the International Surfing Association for inclusion in the Olympics was led by ISA president, Fernando Aguerre. Vero Communications worked to strengthen the federation's relations with key figures in the Olympic movement. Vero managing director Sujit Jasani tells Frank Dunne what goes into building a successful campaign.

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