Alumna profile, UMass | Heidi Pellerano, chief commercial officer at Concacaf

Heidi Pellerano took UMass’ MS in Sport Management in 1997-98, and afterwards joined the WNBA as coordinator of communications and eventually player personnel. Across a 20-year career in sport since graduating, Heidi also worked at Russell Athletic, OnSport and Wasserman before being appointed chief commercial officer at Concacaf, the governing body for soccer in North America, in 2019.