Charlotte FC takes calculated risk with MGM reality series to increase brand awareness

Charlotte FC president Nick Kelly speaks to SportBusiness about the strategy behind 'Welcome To The Team' and the measures being taken to maintain the integrity of the MLS roster-building process.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here

Read this next

Sponsorship & Marketing

Championing The Brand

28 Aug 2014
Sponsorship & Marketing

Unilever is turning fans' passion into brand engagement with value-adding partnerships

24 Jan 2019
Media

Premier League takes pride of place on Peacock as NBCU's key weapon in streaming wars

15 Sep 2020
From our Partners

Finding Synergy: how data-driven insights break down basketball borders 

13 Nov 2024
From our partners
Sponsorship & Marketing

Brand Adrenalin

30 Sep 2014
Education

Advantage America: why US courses lead the rankings

6 Oct 2023
PGR 2024