The third module of careers and educational content series Sports Matters Academy focuses on the use of data in the sports industry and features a discussion with Mike Wragg, the managing director for Apac at Nielsen.
Data has become increasingly important within the industry in terms of helping organisations make better business decisions, for example by accurately valuing IP rights, understanding the demographics of fanbases, or determining the return on investment of a sponsorship deal. Mike Wragg talks through these concepts and more in this catch-up video of a live online session that took place on March 24.
Sports Matters Academy is a free content series produced by industry events organiser Branded, with SportBusiness acting as one of the main partners. It is aimed at those contemplating a career in the sports industry, or seeking to advance an existing career. Through discussions with experienced industry experts, the content equips viewers with an understanding of important industry sub-sectors and gives insights into how to develop their careers.