It was another 'will they, won't they' year in Italian football as Lega Serie A continued with its threat to launch its own media channel, backed by private investors, if domestic media rights bids did not meet ambitious targets. In the event, incumbents DAZN and Sky stayed on board in a deal that represented a slight drop on the current cycle and a similar fee to the one rejected five months earlier.
Subscribe to unlock this article
Explore our subscription options to continue reading our industry-leading content!
Already have an account? Sign in here