New whitepaper | The foundations for a new era of intelligent sports

The sports industry is on the cusp of a major transformation driven by AI. This new white paper, co-developed by SportBusiness and Genius Sports, examines the impact this rapidly evolving sector will have on the sports eco-system.

The foundations for a new era of intelligent sports investigates how AI is reshaping various aspects of the sports market, from data analysis and fan engagement to content creation and broadcasting.

For industry professionals interested in staying ahead of the curve, this white paper offers valuable insights into:

  • The data-driven revolution: How AI is unlocking a deeper understanding of sports through advanced analytics.
  • Fan engagement in the AI age: Strategies for personalising experiences and fostering deeper connections with audiences.
  • The power of tracking data: How machine-learning is optimising the use of data for rights holders, content creators, and brands.
  • Coming sooner than you think: From one-to-one experiences to ‘mesh tracking’ and new ad inventory, AI innovation is set to go mainstream.