Our new, free to read report, in partnership with NEOM, takes a close look at the rapidly evolving landscape of women’s sports and the key social and commercial factors contributing to new growth.
Key highlights include:
– Insights from the recent FIFA Women’s World Cup and a look ahead to the 2024 Olympics.
– Recent milestones for attendance and viewing figures.
– Assessment of the reputational boost for brands who jumped on board early to sponsor women’s sports.
– How the growing visibility of women’s sport is making it a more viable marketing vehicle.
– Acknowledgement and analysis of the challenges that remain.
We also provide a deep dive into four key sports: football, golf, tennis, and basketball. Additionally, we analyse what investment might be needed to sustain growth and recognise that women’s sports will need to continue fighting the battles they’ve already started winning.
The report is free to read. Download your copy today!