The AACSB accredited program is focused on cultivating and training industry leaders to work in the sport industry through hands-on experiential education. In addition to the general and college athletic administration concentrations, the program offers one of the very few STEM-certified Sport Management degrees in the US. The STEM certified Business Analytics concentration integrates sports business education with quantitative and analytical training, building coding, visualization, and data-driven decision-making skills.
The MS Sport Management program has a typical cohort size of 20 to 28 and supported by five full time faculty members and several industry professionals serving as part-time faculty. The group is led by Dr. Ceyda Mumcu, a former professional athlete and the recipient of 2022 Lough Award by the Sport Marketing Association, who is responsible for all sport management and esports programs at the university.
The program prioritizes student development and career readiness and integrates hands-on learning experiences through client-based coursework, internships, partnerships with professional sports organizations, networking opportunities and access to alumni mentors and industry professionals.
2023-24 Highlights
- 100% placement rate for May 2023 graduates with STEM designation in sport industry.
- 8 of 11 May 2024 graduates placed in positions within the sport industry.
- The University of New Haven team composed of MS Sport Management students ranked #1 at the National Collegiate Sport Sales competition’s corporate partnership division in 2023.
- MS Sport Management students ranked 2nd, 4th, 6th and 13th at the National Collegiate Sport Analytics Championship, organized by Baylor University and Dallas Mavericks, in 2024, becoming the only university in the country placing all students in rankings.
- Sport Management alumnus Chris Bartels has established an endowed fund that will support the departments on-going student development and career readiness initiatives.
- A full-semester Modern Media Business and Stakeholder Relations course was taught in collaboration with Octagon’s Media Rights Consultancy unit focusing on media rights monetization and negotiations in 2023.