The Grimaldi Forum in Monaco will again serve as the meeting point for the global sports media industry from 28th – 30th October, when the next edition of SPORTEL Monaco brings together delegates from around the world.
The famous event will see decision-makers in the sports industry gather to debate and discuss the evolution of sports media and technology, with a focus on networking across the three days.
Ahead of the event, we spoke to Loris Menoni, Executive Director of SPORTEL Monaco, to understand what makes SPORTEL Monaco such an important industry event and what to look out for in the 2024 edition.
SportBusiness: SPORTEL is back for its annual Monaco event, from October 28th – 30th. What’s new in 2024?
Loris Menoni: In 2024, SPORTEL Monaco is introducing several exciting new features to enhance the experience for all participants. One of the highlights is the Women’s Lunch, designed to celebrate and empower women in the sports industry by fostering networking and collaboration. Additionally, we’re debuting the Innovation Stage, which complements our existing Speakers Corner due to high demand for speaking requests. This new stage allows presenters to showcase case studies and solutions in two 20-minute sessions, providing even more opportunities for dynamic, interactive engagement with cutting-edge innovations. Lastly, we’re launching the Wednesday Tech Talks, featuring a special Sports and Generative AI Workshop in collaboration with SVG. This session is designed to explore how generative AI can transform organisations within the sports industry.
SB: SPORTEL Monaco is a prominent event that appears on industry calendars every year. What do you think makes it so significant, and what can first-time attendees expect at the event?
LM: SPORTEL Monaco is the premier global convention for sports media and technology, bringing together leaders from all corners of the industry. Its unique combination of networking opportunities, business development and exclusive content makes it invaluable for professionals looking to stay ahead in a rapidly changing market. First-time attendees can expect a vibrant atmosphere filled with top-level executives and decision-makers, groundbreaking technologies, and insights from industry leaders. They will have access to masterclasses, keynotes and exclusive panels that offer deep dives into current trends and future directions, as well as new networking formats that facilitate meaningful connections.
What truly sets SPORTEL apart is its buzzing market floor, which serves as our unique selling proposition compared to other events in the industry. Additionally, we attract a global international attendance, making it more diverse and far-reaching compared to other conventions that tend to be more UK-focused. Finally, the presence of C-level executives and decision-makers enhances the quality of interactions and opportunities available, ensuring that attendees are engaging with the industry’s top influencers.
SB: What can delegates learn from SPORTEL’s conference programme?
LM: At SPORTEL Monaco, delegates will gain in-depth insights into the evolving landscape of sports media through a series of masterclasses, keynotes, and panels. Industry heavyweights like J. Michael Evans, President and Director, Alibaba Group, Yiannis Exarchos, CEO OBS and Scott Young, Group SVP, Content, Production & Business Operations, WBD, will share exclusive feedback on the broadcast success and the transformative tech overhaul showcased during the Paris 2024 Olympics, will be a panel not to be missed.
The two collaborative SportBusiness-led Masterclasses: ‘Behind the Lens: Creating a Successful Sports Docuseries’ will reveal the secrets behind creating blockbuster sports docuseries, with contributions from top names like the PGA Tour, World Athletics, and Fremantle. Then, ‘What’s Next for Cricket as it Continues its Growth Journey?’ will focus on cricket’s expanding commercial journey into new markets like the US, with expert insights from FOX Sports Australia, Rajasthan Royals and Quidich. Other key sessions, will examine the evolution of sponsorship in a revenue-driven industry, featuring Milan-Cortina 2026, Fifa and Protocol Sports Marketing, exploring innovative strategies for brands to connect with target audiences and Unofficial Partner’s ‘The Bundle Live’ podcast at SPORTEL, exploring the biggest sports media stories of 2024 featuring Gemba, EBU and OneFootball.
The Masterclasses, keynotes and innovative presentation sessions, will provide a comprehensive look at the most significant trends shaping the sports media industry, equipping delegates with actionable knowledge on everything from digital transformation and audience engagement to sponsorship models and content creation.
SB: Alongside the conference schedule, what are your highlights over the three days?
LM: This year, we are excited to welcome several prominent figures from the sports industry. Among them, we have Marco Materazzi, the official ambassador of Blockchain Sports, who will be speaking about the reality show ‘The Big Game’. Additionally, Gerard Piqué will be attending to share exclusive insights about the Kosmos-Kings League, which he founded. He will discuss the league’s focus on engaging the Gen Z audience, how it disrupts traditional formats, and plans for global expansion. These two personalities will offer a unique perspective on new forms of sports competitions. We are also thrilled to have the legendary Ronny Turiaf in attendance, representing the NBA. As an ambassador for the league, Turiaf has been involved in various promotional events and basketball development initiatives both in France and internationally. Ronny Turiaf’s presence will undoubtedly enrich the discussions around the sport and its growth.
Networking opportunities remain a key highlight — from the Happy Hours to various informal gatherings, there are plenty of chances to connect with new and existing contacts in the industry. Additionally, we will have prominent companies from the sports tech sector, such as AWS, LiveU, Spiideo, Pixellot and many others showcasing their latest innovations and solutions. And, of course, the exhibition floor will be a bustling hub for discovering new products, services and technologies.
As we look forward to these networking opportunities, it is also a momentous occasion for SPORTEL itself, as this year marks our 35th anniversary! Since its inception, this event has been the go-to meeting point for key players in the sports rights sector. Over the years, we have seen the birth of iconic initiatives such as SPORTEL America and SPORTEL Asia, which continue to play a vital role in developing international markets for sports content. This anniversary is not only an opportunity to celebrate our rich history but also to look toward the future, with exciting prospects for innovation and expansion.
SB: The media rights market has seen lots of change in recent years. How is SPORTEL adapting to the changes in sports media, and has there been a conscious shift in panel and masterclass topics this year?
LM: This year, as always, SPORTEL is making a conscious effort to shift the topics of our panels and masterclasses to address key issues such as the evolving media rights landscape, the impact of digital platforms, and the increasing use of data analytics and AI. Panels will feature industry leaders who will share their insights on navigating the complexities of media rights. As digital platforms continue to reshape how content is consumed, SPORTEL is adapting by incorporating discussions on the role of streaming services and social media in sports media strategies. By bringing together diverse perspectives and voices, from tech innovators to traditional media companies, SPORTEL ensures that its content remains relevant and forward-thinking. This approach empowers delegates with the knowledge and tools they need to navigate the evolving landscape of sports media effectively. Interactive workshops will allow delegates to collaborate and share best practices, ensuring a more hands-on learning experience.
SB: Finally, what can we look forward to from SPORTEL over the next 12 months?
LM: SPORTEL is dedicated to expanding its reach and impact through exciting new initiatives and events in the ever-evolving sports landscape. In the coming months, we are pleased to announce the launch of SPORTEL Talks New York, scheduled for December 16, 2024, and co-located with SVG Summit NYC. Unlike SPORTEL’s traditional multi-day events, this new Talks format, offers an intense afternoon of high-impact discussions, thought leadership, and unparalleled networking opportunities in an intimate environment where meaningful conversations take centre stage.
Additionally, following strong demand from our community, we are thrilled to confirm the much-anticipated return in 2025 of SPORTEL America, in its historic home, Miami. Set to take place on April 1-2 at the prestigious JW Marriott Miami in Brickell, this two-day market and summit will bring together global sports media & tech executives stateside. We’ve carefully selected the dates, to take place just before the NAB in Las Vegas, allowing our participants to maximise their presence at both key events. Participants can look forward to engaging with the vibrant SPORTEL community, attending insightful conferences, and participating in targeted networking sessions designed to foster partnerships and unlock new business opportunities.
