This report brings together 10 case studies on our pick of the region’s most interesting and innovative sponsorship activations from 2019/20.

Each of our case studies takes an activation produced by a brand and a rights-holder and explains the objectives of the campaign, details the practical elements of the activation and reports the outcomes.

This Asia-focused collection has an undeniable rugby theme, though hardly a surprising one given the biggest event of our timeframe was the autumn Rugby World Cup in Japan.

• Discover which brand produced an activation which was seen by 17 million customers.
• Which activation set the challenge to remove the stigma that women and men’s cricket is not on par.
• Who successfully achieved over 30,000 votes online backing the brands initiative.
• What activation global media reach was 780 million with more than 30 million social media impressions and 6.1 million video views.
• Which brand produced a three phase activation to achieve the ultimate buzz surrounding the campaign.