Sacramento to host Ironman triathlon in 2021
Sacramento, the capital city of California, will host an Ironman triathlon for the first time in 2021
UCI and Discovery to ‘revitalise’ track cycling with new competition
The International Cycling Union (UCI) has announced a partnership with Discovery which will see the two collaborate on the creation of a new UCI Track Cycling World League
“Equestrian sports really deliver for us” | Matthieu Baumgartner, Longines
Longines’ vice-president of marketing, Matthieu Baumgartner, explains the strategy behind the brand’s blanket sponsorships of equestrianism and horse racing.
India to host Birmingham 2022 shooting and archery six months early
The Commonwealth Games Federation has approved a proposal for the archery and shooting competitions of the 2022 Commonwealth Games to be held in the Indian city of Chandigarh, six months before Birmingham…
Modern Pentathlon World Championships moved from China to Mexico over coronavirus
The International Modern Pentathlon Union (UIPM) has announced that its Modern Pentathlon World Championships will take place in the Mexican city of Cancun this year, switching from Xiamen, China due to…
MotoGP says Thai race will go ahead, renews Valencia deal
Dorna Sports, the promoter behind the MotoGP motorcycling series, has confirmed that this year’s Thailand Grand Prix will go ahead as scheduled next month.
WSC Sports appointed by FIVB to deliver AI-driven video content
The International Volleyball Federation (FIVB) has announced a collaboration with Israel-based artificial intelligence video company WSC Sports
BT’s ‘Beyond Limits’ rebrand informs CSR-focused partnerships with Home Nations FAs
The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.
AC Milan announces 7.5-per-cent boost to ticket sales following WePlay tie-up
Serie A side AC Milan has announced that its collaboration with London-based digital marketing agency WePlay has helped the club drive a 7.5-per-cent increase in ticket sales
Eurosport Events launches Pure ETCR electric touring car championship
Discovery-owned promoter Eurosport Events has unveiled a new electric touring car racing series, Pure ETCR, which it is billing as “the world’s first all-electric multi-brand touring car championship”.
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