“手机至上”的亚洲消费者推动Twitter体育合作战略
Twitter亚太地区体育合作主管阿尼什·马达尼向SportBusiness表示,这家社交网络公司正如何与版权持有者和广播公司合作,利用其在亚洲的持续增长以及球迷参与为自己和合作伙伴创收。
‘Mobile-first’ Asian consumers driving Twitter’s sport partnerships strategy
Aneesh Madani, head of sports partnerships, Asia-Pacific, at Twitter, tells SportBusiness how the social network is cooperating with rights-holders and broadcasters to capitalise on its continued growth across the continent, and using fan engagement to drive revenues for itself and its partners.
Endeavor targets further growth as Shapiro wins promotion to president
Mark Shapiro has been named as the new president of global sports and entertainment agency Endeavor
IOC steps back from esports, says talk of Olympic inclusion is “premature”
The IOC has poured cold water over building speculation that esports could become an Olympic sport in the near future, calling such conversations “premature”.
CHR and Jockey Club confirm eight leading racecourses as hosts of The Series
Eight of the leading racecourses across England, Ireland and Scotland have been selected as hosts of the forthcoming horse racing competition The Series
阿森纳新加坡办事处的设立,为俱乐部贡献50%的商业收入增长
2014年,阿森纳新加坡办事处开业,阿森纳成为继曼联和切尔西之后的第三家常驻亚太地区的英国足球俱乐部。
Arsenal’s Singapore office contributes to 50-per-cent growth of commercial revenues
APAC contains biggest proportion of Arsenal’s global fanbase at 30 per cent.
Since opening Singapore office, 85 per cent of all club’s sponsorships now come from outside Europe.
Bertomeu seeks US investment for London Euroleague franchise
Jordi Bertomeu, the chief executive of the Euroleague, Europe’s top-tier basketball competition, is seeking US investors to help establish a London franchise, according to Spanish sports industry outlet P…
Premiership Rugby considers restructure to protect top clubs
The 13 member clubs of English rugby’s top flight Premiership are considering a major restructure which would see the league expanded and relegation scrapped, according to the Daily Mail.
IAAF looks toward commercial overhaul with Ridgeon appointment
The International Association of Athletic Federations has announced British former Olympic athlete Jon Ridgeon as its new chief executive