How teams commercialise players from specific regions
Gambling sponsorship ban threatens Italian rights-holders
On-screen | Rivals race to perfect Digital Replacement Technology before Qatar 2022
Digital Replacement Technology has been promising rights-holders the chance to multiply their perimeter board income for years. Now that the technology is finally being put into practice, Andy Fry reviews the businesses hoping to deliver on those promises.
GDPR | Rights-holders get ready for new data regime
The European General Data Protection Regulation – GDPR for short – places significant requirements on companies for the better management and acquisition of their data. And it's not just limited to European rights holders. Andy Fry looks at what sporting institutions can do to comply
In review | Super Bowl LII ads showcase the forefront of the industry
Despite a seven-per-cent year-on-year audience decline, Super Bowl LII was still one of the 10 most-viewed shows in US history – making it the perfect platform for brands to reach a mass audience. Broadcaster NBC was able to charge a staggering $5.2m (€4.2m) for a 30-second advertising spot.
Title card | What ABB’s title sponsorship of Formula E means for motorsport
ABB's surprising title sponsorship of Formula E is one of the biggest motorsport deals in recent years. Reporter Andy Fry attended its announcement, and now analyses what it means - for Formula E and Formula 1.
‘Story doing’ | The B2B activations that are transforming sports sponsorship
B2B and technology brands are leading a shift in sponsorship from storytelling to 'storydoing'. Andy Fry reports on a sector that is critical to the future of sport.