Microsoft to replace Oracle as Premier League sponsor
The Premier League is close to announcing Microsoft as a new sponsor, with the brand set to replace Oracle in its commercial portfolio, SportBusiness understands.
Tag Heuer renews IndyCar, Indy 500 deals
Tag Heuer has extended its sponsorship agreement with IndyCar and the Indianapolis Motor Speedway (IMS)
Swisscom becomes Uefa Women’s Euro 2025 national sponsor
Swisscom has been named the ‘official national telecommunications and connectivity partner’ of Women’s Euro 2025.
EXCLUSIVE: RFU close to replacing Umbro kit deal
The English Rugby Football Union is close to replacing its Umbro kit supply agreement, with Castore thought the most likely candidate to take on the rights.
Fifa finalises AB InBev Club World Cup sponsorship
Fifa has confirmed AB InBev will expand its sponsorship agreement with the federation to become the ‘official beer partner’ for the 2025 Club World Cup.
Premium tyre brand Vredestein signed as Monaco sleeve sponsor
AS Monaco has agreed a sponsorship agreement Vredestein, the top-of-the-range tyre brand owned by Apollo Tyres.
Secondary UCL sponsor sales enter last stretch
Team Marketing is looking to sell its final piece of Uefa Champions League sponsorship inventory for the 2024-27 cycle after inviting brands to bid for the last slot in the new second-tier category
Visa targets Mediterranean region with EuroLeague deal
Visa will use a new sponsorship agreement covering basketball’s EuroLeague and EuropCup to target consumers in Southern Europe and the Mediterranean region.
Chery signs as EPCR’s first-ever car sponsor
Chinese firm Chery Automobile has become the first ever car brand to sponsor European Professional Rugby (EPCR’s) Champions Cup and second-tier Challenge Cup.
Midea deal ends Sevilla’s shirt sponsor search
Sevilla FC has ended its nearly 18-month search for a front-of-shirt sponsor having agreed a deal to promote the Midea air-conditioning and household appliances brand.