Ben Cronin

Multiple Sports
Industry Moves

Peter Daire, the former global head of sponsorship for the English Football Association, has taken up a new role as a senior executive advisor for PwC in the Middle East.
Football
Sponsorship & Marketing

AB InBev is in advanced discussions to become the second brand to sponsor next year’s Fifa Club World Cup in what would be a further commercial boost to the competition.
Athletics
Sponsorship & Marketing

World Athletics has added a further Japanese brand to its sponsorship portfolio, agreeing a deal with Honda Motor Corp that will see the company supply electric vehicles at the 2025 World Athletics Championships in Tokyo.
Multiple Sports
Sponsorship & Marketing

Castore has blamed extraordinary expenses and challenging economic conditions after registering a £28.9m loss for the year ending February 2024.
Multi-sport
Sponsorship & Marketing

Up to 72 National Olympic Committees (NOCs) will receive free uniforms for Olympic events after the Association of National Olympic Committees (ANOC) agreed an eight-year kit supply deal with Chinese sportswear…
Football
Sponsorship & Marketing

Hisense has become the first brand to sponsor the 2025 Fifa Club World Cup, kickstarting the commercial programme for the competition that has so far failed to catch fire.
Ice Hockey
Sponsorship & Marketing

The New York Islanders of the NHL has agreed a helmet sponsorship deal with engineering platform Viam that will look to use artificial intelligence, data and automation to unlock efficiencies in the team’s UBS Arena.
Football
Sponsorship & Marketing

Bus and train travel company becomes third German brand to sponsor the second and third-tier men's club competitions, filling the final sponsorship position.
Football
Sponsorship & Marketing

Sportfive brokers deal with hotel search platform Trivago, adding yet another German brand to former Liverpool manager's sponsorship portfolio.
Football
Sponsorship & Marketing

Spanish top-flight club Girona FC has agreed a two-season deal with OlyBet to become its 'Official Betting Sponsor' in Europe, excluding Turkey, and digital partner in Spain