Visit Lauderdale sponsors Wolves after pre-season visit
Wolverhampton Wanderers has become the latest Premier League club to agree a sponsorship deal with a tourism body, announcing Visit Lauderdale as its ‘official destination partner’ for the 2024-25 sea…
EXCLUSIVE: Marriott poised to extend Mercedes F1 deal
Marriott International is poised to extend its long-standing sponsorship agreement with the Mercedes Formula 1 team, SportBusiness can exclusively reveal.
Benfica agrees regional betting deal with 888Africa
SL Benfica has agreed a regional sponsorship deal with betting company 888Africa covering Mozambique and Angola
Barclays unveils WSL, Premier League extensions
Barclays has finally announced an extension to its title sponsorship agreement with the Women’s Super League and its long-running association with the Premier League.
EXCLUSIVE: Arsenal’s Mazzia takes top Chelsea Women role
Giulia Mazzia, the head of commercial ventures at Arsenal FC, is leaving the North London club to become the new commercial director for reigning Women’s Super League champions Chelsea Women, SportBusiness can reveal.
Samsung to promote TV range in UK-facing NFL deal
Samsung Electronics is to become the official TV partner of the National Football League (NFL) in the UK and Ireland.
ONE to create manga series in Sui blockchain deal
Asian mixed martial arts promotion One Championship has agreed a sponsorship and technology partnership with Sui, a Layer 1 blockchain, that will see the company’s technology integrated into the ONE Fight Arena, the official mobile game of the championship.
EXCLUSIVE: Qatar Airways ties down UCL in 6-year, €500m deal
Qatar Airways will be the new global airline sponsor of the Uefa Champions League until at least 2030 having agreed an unprecedented two-cycle deal, SportBusiness can reveal.
Red Bull sponsorship push continues with Torino deal
Red Bull has continued its recent sports sponsorship push, agreeing a deal to become the Official Energy Drink Partner of Italian Serie A side Torino for the 2024-25 season
Frito-Lay named latest US-based World Cup sponsor
PepsiCo-owned snack brand Frito-Lay has become the latest US-based company to extend its relationship with Fifa in a deal to become an Official Sponsor of the 2026 Fifa Men’s World Cup and the 2027 Women’s World Cup.