Bob Williams

Technology giant said to longer 'see the logic' in deal for out-of-market package

Executive departs as breakaway series seeks to elevate its commercial presence

The rebooted XFL has secured a commercial boost by landing ZOA Energy as its official and exclusive energy drink

Major League Pickleball has named United States-based hospitality company Margaritaville as its inaugural title sponsor, with the league now branded as “MLP by Margaritaville.”

The National Hockey League has unveiled its sponsorship activations for the 2023 Discover NHL Winter Classic fan fest, which is accompanying the outdoor tentpole event between the Boston Bruins and Pittsburgh…

Empower Field at Mile High, the home of the National Football League's Denver Broncos, will be gaining a $100m (€94m) facelift, representing the largest capital improvement in the stadium's history.

LIV Golf has unveiled three further United States-based tournaments for its 2023 season as the Saudi-backed breakaway league continues to flesh out its expanded schedule.

The Premier Hockey Federation is doubling its salary cap from $750,000 (€704,000) to $1.5m per team in 2023-24 in a further sign of growth for the North American professional women's ice hockey league.

National Hockey League commissioner Gary Bettman has said it would be "great" for the league if Hollywood actor Ryan Reynolds became an investor in the Ottawa Senators due to his popularity, reach and…

Premier Rugby Sevens, the United States-based rugby sevens league, announced it will double the number of franchises for its 2023 season and unveiled a new competition format.