LaLiga, UFC unveil expansive cross-promotional partnership
LaLiga and the Ultimate Fighting Championship have unveiled a multifaceted, content-focused, and cross-promotional partnership to engage with fans across both sports in North America and Spain.
NBA appoints Ellis as new chief people officer
The National Basketball Association has named Sabrina Ellis as its new chief people officer, replacing Oris Stuart in the role.
NFL expands Fortnite footprint with NFL Zone fan hub
New activation seeks to build meaningfully on existing relationship
NASCAR, Goodyear extend long-running partnership
NASCAR has extended its long-running partnership with the Goodyear Tire & Rubber Company in multiyear deal, continuing the American multinational tire manufacturing company's position as the exclusive …
WNBA confirms record 40-game schedule in 2023
League solidifies plans for expanded slate next year
NHL expands reach with Roku Channel distribution deal
New FAST channel to feature wide range of league content
LIV Golf adds Mexico, Singapore, and Spain events for 2023
Saudi-backed circuit furthers its efforts to flesh out next year's schedule
Coyotes take significant step closer to securing Tempe arena
Ambitious development project to now be put before voters in May
Skoll acquires Monumental Sports minority stake
Jeff Skoll, the Canadian billionaire businessman, has joined Monumental Sports & Entertainment as a minority investor.
DraftKings, Churchill Downs partner to create DK Horse vertical
Leading gaming operator DraftKings and Churchill Downs Inc. have struck a multiyear partnership to create the new horse racing-focused sports betting vertical, DK Horse