Heat seeking new naming rights partner amid FTX bankruptcy
The National Basketball Association's Miami Heat has announced it will be seeking a new naming rights partner for its home arena after beleaguered cryptocurrency exchange FTX filed for Chapter 11 bankruptcy…
FTX files for bankruptcy, leaving sports sponsorships on brink
Beleaguered cryptocurrency exchange FTX has filed for Chapter 11 bankruptcy in the United States, putting all the company's multiple global sports sponsorship deals in danger of collapse
Germany ‘surpasses’ UK as NFL’s leading European market
Germany has surpassed the United Kingdom as the National Football League's largest market in Europe across a series of metrics, according to NFL executive Brett Gosper
49ers add sustainability elements to Executive Huddle
The National Football League's San Francisco 49ers are upgrading the Executive Huddle, the SAP-powered venue-management platform at Levi’s Stadium, to monitor utility usage at the facility to enable sta…
MLP, Vibe Pickleball League agree to strategic merger
Just a week after being formed, the Vibe Pickleball League has agreed to a strategic merger with the rival Major League Pickleball, signifying a landmark consolidation move in the fast-growing professional r…
Bernoulli | Locke to debut fan-owned SailGP team
Bernoulli | Locke, a Web3 member-based business community, will debut a fan-owned SailGP team based in Bermuda and the Caribbean after the global sailing series became the first major sports entity to…
Messi joins Sorare as investor, brand ambassador
Global soccer star Lionel Messi has acquired an equity stake in Sorare as part of a deal to become a brand ambassador with the fast-growing, non-fungible token (NFT) trading platform.
Dolphins, Bears hold NFL’s first watch party in Spain
The National Football League has expanded its international outreach into Spain, with the Miami Dolphins and Chicago Bears teaming up to host a joint watch party and fan event at Hard Rock Café in Barcelona …
Anheuser-Busch joins pickleball ownership ranks
Brewing giant Anheuser-Busch InBev has become the latest high-profile pickleball team owner, with the company acquiring a Major League Pickleball expansion franchise starting in the 2023 season
Coors Light named official beer of Leagues Cup
Molson Coors beer brand Coors Light has been named the inaugural multiyear commercial partner of the Leagues Cup, the 47-team, month-long tournament which begins in 2023.