Telemundo hails ‘competitive advantage’ over Fox for US World Cup viewers
Comcast-owned entity eyes sizable gains from extensive event coverage plans that include live streaming of every 2022 Fifa World Cup match in the United States. Bob Williams reports.
SeatGeek aligns with USL, five clubs
New York-based ticketing company SeatGeek has further expanded its sports portfolio by being named a preferred ticketing partner of the United Soccer League.
US Soccer lands multiyear Volkswagen extension
The United States Soccer Federation has secured a multiyear partnership extension with automotive giant Volkswagen, which will continue as the presenting partner of the governing body's men’s and women’s nat…
Fenway Sports Group ‘exploring Liverpool FC sale’
Fenway Sports Group is weighing up the possibility of putting Premier League giants Liverpool FC up for sale, with investment banks Goldman Sachs and Morgan Stanley hired to assist with the process, according…
MLS partnership enables BodyArmor to ‘gain credibility’, reach new customers
BodyArmor has successfully grown its share of the crowded US sports drink market thanks in large part to its expansive partnership with MLS and 22 of its teams. Bob Williams reports.
USWNT throws weight behind US men’s World Cup team
The United States women's national soccer team will be throwing their weight behind their male counterparts at the upcoming 2022 Fifa World Cup in Qatar following the ratification of new collective bargaining …
CPL Vancouver expansion team unveils name, crest
The Canadian Premier League has announced that its Vancouver-based expansion team will be known as Vancouver FC, while the club's colors and brand identity were also unveiled
Jaguars’ TIAA Bank Field poised for name change
TIAA Bank Field, the home venue of the National Football League's Jacksonville Jaguars, is poised for a name change following the announcement that financial services company TIAA is selling its Jacksonville,…
Dapper Labs cuts 22 per cent of staff amid declining NFT interest
Dapper Labs, the Canadian blockchain company behind NBA Top Shot, has announced it is laying off 22 per cent of its staff, citing the "macroeconomic environment.
Indy Lights rebranded Indy NXT, Firestone named presenting sponsor
Indy Lights, the NTT IndyCar Series developmental program, has been rebranded as Indy NXT, with tire and rubber company Firestone replacing Cooper Tires as its presenting sponsor.