Honda maintains major golf presence with Topgolf agreement
American Honda, the North American subsidiary of Japanese automotive company Honda, is maintaining a significant presence in golf by announcing a wide-ranging, multi-year partnership with golf entertainment…
Toronto to host 2024 NHL All-Star Game
The Toronto Maple Leafs will host the 2024 Honda NHL All-Star Game at Scotiabank Arena, marking the ninth time the Canadian city will host the National Hockey League's tentpole event.
LA Angels bring in Foundation Building Materials as jersey patch sponsor
The Los Angeles Angels have named Foundation Building Materials (FBM) as the team's official jersey patch partner, becoming the fourth Major League Baseball club to announce such a deal
Red Bull Racing adds Rokt to sponsorship portfolio
Formula 1 racing team Red Bull Racing has added e-commerce technology company Rokt to its sponsorship portfolio ahead of its high-profile 2023 car launch in New York on February 3
Netflix to promote ‘Full Swing’ docuseries through Michelob Super Bowl commercial
Global streaming service Netflix will promote its upcoming PGA Tour-focused docuseries Full Swing via a Michelob Ultra commercial during the Fox broadcast of Super Bowl LVII on February 12
DC United gives up controlling stake in USL club Loudoun United
Major League Soccer club DC United has given up controlling stake of United Soccer League Championship affiliate Loudoun United FC but will retain a minority stake in the franchise
Baltimore Orioles opt against five-year Camden Yards lease extension
Major League Baseball's Baltimore Orioles have opted against exercising their right to sign a short-term, five-year lease extension at Oriole Park at Camden Yards
Austin FC unveils five new sponsors ahead of 2023 MLS season
Major League Soccer's Austin FC has brought in five new commercial partners ahead of the 2023 season, headlined by global energy company Chevron which has been designated the club's official energy partner
Jersey Mike’s Subs enters major US sports landscape with NHL deal
The National Hockey League has named New Jersey-based sandwich chain Jersey Mike’s Subs as its official sub sandwich in a multi-year, United States-based partnership.
Walsh ‘in frame’ to become next NHLPA executive director
US Secretary of Labor Marty Walsh is reportedly in the frame to be appointed the next executive director of the National Hockey League Players Association