Cuban unveiled as team owner in Vibe Pickleball League
The professional pickleball landscape in the United States has become even more competitive and crowded with the debut of the team-based Vibe Pickleball League, which will act as a direct rival to the…
US Soccer, Anheuser-Busch seal multiyear extension
The United States Soccer Federation has secured a multiyear extension to its long-running partnership with brewing giant Anheuser-Busch InBev, which dates back to 1987
PHF hires Heartlent Group to shape league’s creative direction
The Premier Hockey Federation has appointed marketing agency Heartlent Group to shape the women's ice hockey league's creative direction surrounding enhanced video production, social media, and website…
F1 Las Vegas GP strikes T-Mobile pact
Telco T-Mobile has been named the exclusive wireless provider for Formula 1's Las Vegas Grand Prix ahead of the inaugural race on November 16-18, 2023
TMRW Sports unveils expansive A-list investor group
TMRW Sports, the technology-focused sports and entertainment entity co-founded by golf superstars Tiger Woods and Rory McIlroy, has unveiled one of the most expansive and impressive ownership groups ever…
Overtime Elite expands reach with Amazon Prime Video deal
Overtime Elite (OTE), the startup basketball league for top high school-aged prospects, has significantly expanded its domestic and international reach by securing a global streaming rights deal with Amazon…
Cordella named to key role at NBC Sports, Peacock Sports
Veteran NBCUniversal executive Rick Cordella has been promoted to the role of president of programming of both NBC Sports and Peacock Sports, further highlighting the expansive role the streaming service…
ESPN seeks ways to expand sponsorship revenue to monetize renewed F1 rights in US
John Suchenski, ESPN’s director of programming and acquisitions, tells SportBusiness the network is considering having multiple presenting sponsors of both its pre-race and race telecasts going forwards.
NWSL title game secures record 915,000 audience on CBS
The National Women's Soccer League championship game on October 29 secured a record 915,000 average audience on the main CBS network in the United States, reflecting the league's continued growth over…
Buzzer expands global sports portfolio with ATP Media pact
Live sports mobile platform Buzzer has expanded its reach in the global sports landscape after securing an agreement with ATP Media to distribute ATP Tour live match content