Magic renew Disney patch deal, Hawks expand Chase pact
The National Basketball Association's Orlando Magic has extended its longstanding partnership with Walt Disney World Resort, which will remain the team's jersey patch partner
US Soccer, Truly Hard Seltzer strike multiyear deal
The United States Soccer Federation has brought in Truly Hard Seltzer as its first official hard seltzer in a multiyear agreement
LeBron James, Kevin Durant join Mitchell & Ness investor group
National Basketball Association superstars LeBron James and Kevin Durant have joined an expansive, star-studded strategic investment group in Fanatics' lifestyle and street fashion brand Mitchell & Ness
Major League Rugby loses LA, Austin teams for 2023 season
Major League Rugby has suffered a devastating blow, with the Los Angeles Giltinis and Austin Gilgronis not returning for the 2023 season amid "uncertainties" surrounding the club's joint ownership
NWSL unveils expansive title game events, TV coverage
The growth of the National Women's Soccer League in the past year will be further demonstrated this week in the extensive build-up events to the 2022 championship game on October 29, as well as in its…
NWSL signs MatchWornShirt deal ahead of 2022 title game
The National Women's Soccer League has secured a partnership with international sports auction site MatchWornShirt, which will allow fans to purchase jerseys worn by players in the upcoming 2022 championship…
Adidas expects €250m hit after ending Kanye West partnership
German sportswear and footwear manufacturer Adidas has severed ties with controversial rapper and fashion designer Kanye West, a decision which the company says will result in a €250m ($246m) hit to it…
Brooklyn Nets ‘rank last’ in NBA season-ticket sales
The Brooklyn Nets reportedly rank last out of the 30 National Basketball Association teams in regards to season-ticket sales, with demand declining 30 per cent from last season
NBA allows teams 10 international sponsorship deals to strengthen global reach
Stacy McWilliams, the NBA’s senior vice president of team marketing and business operations, tells SportBusiness why the league has significantly expanded its International Team Marketing Program.
QuintEvents acquires Monaco Star Events
North Carolina-based event management company QuintEvents has significantly expanded its position in the global sports landscape after acquiring Monaco Star Events, which handles corporate hospitality…