Gillette to air mixed-reality commercial on ‘MNF’
Gillette, the Procter & Gamble-owned razor and personal care products company, will showcase its innovation hub GilletteLabs during ESPN's Monday Night Football broadcast at Gillette Stadium on October…
Jägermeister extends role as ‘official shot of NHL’
The National Hockey League has announced a multiyear extension of its partnership in the United States with liquor brand Jägermeister, which will remain the “official shot of the NHL.”
F1 ‘planning to create’ women’s motorsport series
Formula 1 is planning to create a women's motorsport series for younger drivers which would run alongside the financially beleaguered W Series, according to multiple reports
Potential bidders emerge for Timbers, Thorns
A number of competing groups are looking to acquire Major League Soccer's Portland Timbers and the National Women's Soccer League's Portland Thorns amid increasing pressure on majority owner Merritt Paulson…
ESPN, Formula 1 confirm US rights extension through 2025
ESPN and Formula 1 have confirmed a three-year rights extension in the United States through 2025, in a deal which will keep all race telecasts on ABC, ESPN, and ESPN2 commercial-free
Hamilton criticizes F1 for not saving 2022 W Series season
Lewis Hamilton has criticized Formula 1 and parent company Liberty Media for not doing more to save the 2022 W Series season, which was cut short due to financial issues
McLaren introduces rotating digital signage to F1 cars
McLaren Racing has partnered with digital agency Seamless Digital to introduce cutting-edge technology which will allow the team to change the branding on its cars during a Formula 1 race weekend in a…
Haas F1 brings in MoneyGram as new title sponsor
The Haas Formula 1 team has named American global payments and money transfer company MoneyGram International as its new title sponsor from the 2023 season in a multiyear agreement
Buccaneers tap Legends to boost German commercial presence
The Tampa Bay Buccaneers have signed a strategic partnership with premium experiences company Legends, which is focused on helping the National Football League team achieve commercial growth in Germany, …
MLS secures stake in TOCA Football as part of 10-year pact
Major League Soccer has secured an undisclosed equity stake in TOCA Football as part of a wide-ranging 10-year partnership with the soccer technology and entertainment company