Durant becomes latest Major League Pickleball celebrity investor
National Basketball Association superstar Kevin Durant has become the latest Major League Pickleball celebrity investor, having acquired an expansion team set to compete in the 2023 season with business…
PGA Tour unveils four additional $20m elevated-status events
The PGA Tour has confirmed that the Waste Management Phoenix Open, RBC Heritage, Wells Fargo Championship, and Travelers Championship will have elevated $20m (€20m) purses and guaranteed appearances b…
Messi forms US-based sports investment company
Global soccer superstar Lionel Messi has formed a United States-based holding company which will look to invest in the sports, media, and technology industries
Memphis unveils $684m plan to revitalize city’s sports facilities
Memphis, Tennessee Mayor Jim Strickland has unveiled an ambitious $684m (€693m) project to revitalize the city's primary sports facilities, including major renovations to FedExForum, the home of the N…
Dana White given green light to debut slap fighting league
Ultimate Fighting Championship president Dana White has been given permission to introduce a professional slap fighting league after the Nevada Athletic Commission approved the combat sport as a licensed…
Buzzer secures multiyear NBA, WNBA extensions
Live sports mobile platform Buzzer has secured multiyear partnership extensions with the National Basketball Association and Women's National Basketball Association to continue to distribute out-of-market…
FC Barcelona Femeni secures Grupo Bimbo sleeve sponsorship
FC Barcelona Femeni has secured a wide-ranging agreement with Mexican food company Grupo Bimbo, which has become the team's new sleeve sponsor
Big 12 hires Translation to contemporize brand
The Big 12 Conference has appointed creative agency Translation to "contemporize the brand" amid a time of seismic change in the United States collegiate athletics landscape.
GridRival unveils inaugural daily fantasy sports offering
Motorsports gaming startup GridRival has unveiled its inaugural daily fantasy sports offering for its 200,000-person userbase spanning 23 states in the United States
COTA partners with Cash App ahead of F1 US Grand Prix
Circuit of the Americas in Austin, Texas, has announced a partnership with American mobile payment service Cash App ahead of the 2022 Formula 1 United States Grand Prix, which takes place on October 21-23