MLB to implement 20-second pitch clock in spring training
In the latest effort to speed up the game, Major League Baseball will introduce a 20-second pitch clock during spring training, with the idea of ultimately implementing it during the 2019 regular season.
Mercedes-Benz Stadium sets series of event records at Super Bowl LIII
The lowest-scoring Super Bowl in history recorded some big numbers in regards to fan engagement
NBA 2K League increases prize fund to $1.2m for second season
The commercial fortunes of the NBA 2K League continue to grow. The NBA's esports competition is increasing its prize fund by $200,000 to $1.2m (€1.06m) for its upcoming second season.
49ers draw on SAP partnership to improve fan experience in real time
The ‘Executive Huddle’ – the SAP-powered venue-management platform at Levi’s Stadium – has put the NFL’s San Francisco 49ers at the forefront of fan experience management and shows how far partnerships between tech companies and rights-holders can go beyond sponsorship.
Tampa Bay Lightning enter world of fashion with lifestyle line
The Tampa Bay Lightning have launched a lifestyle line to accompany their new black and grey alternate jersey
Mixed start for Alliance of American Football
The spring-season Alliance of American Football had a mixed inaugural weekend as it looks to fill the post-Super Bowl gridiron void.
Its first two games which aired on CBS on Saturday night, averaged 2.91
DC United leverages twin impact of Audi Field and ‘Rooney effect’ into new deals
MLS team's commercial prospects given ‘dramatic overhaul’ by move to $400m stadium
Mixed-use development with sportsbook planned to capitalise on sports betting legislation
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AMB Group utilising Super Bowl LIII to join rotation of NFL’s showpiece game
Securing ‘big global events’ is a primary aim of Mercedes-Benz Stadium ownership
Hosting a semi-final of 2026 Fifa World Cup also in sights of $1.5bn
Atlanta’s unified Host Committee model offers template for other US host cities
Core group organising three major events in as many years at Mercedes-Benz Stadium
Super Bowl LIII staff have taken key learnings from 2018 college football title game at venue
Goodell ‘hopeful’ Raiders’ stadium situation is resolved soon
NFL commissioner Roger Goodell did not reveal too much during his annual State of the League address during Super Bowl week on Wednesday but he offered some insight into the Oakland Raider's stadium situation.