Bob Williams

Football
Finance & Law

Athletes like LeBron James and Cristiano Ronaldo can move the needle like no others. Bob Williams spoke to a number of industry experts to discover how exactly clubs can monetise their prize possessions.
Baseball
Fan Engagement

Major League Baseball team the Miami Marlins are looking to boost their dire attendances – and reach out to the local Hispanic community – by introducing a new supporter section in which fans will be en…
Sports Betting

West Virginia became the fourth state to launch legalised sports betting following the Supreme Court's decision to strike down a federal ban in May after a soft opening on Thursday
American Football
Business

Carolina Panthers owner David Tepper is hoping to get a return on his $2.275bn investment in the NFL franchise – but in the immediate term he has set his sights on improving the fan experience.
Baseball
Attendance

The Miami Marlins are cutting the cost of season tickets by as much as 25 per cent in a bid to improve attendances.
Esports
Esports

AS Monaco have become the latest French soccer team to try to tap into foreign markets via esports by announcing a partnership with Orlando Magic's NBA 2K League team, Magic Gaming.
American Football
Stadia

The one-year anniversary of the Mercedes-Benz Stadium opening will be marked by further price reductions in food and drink concessions.
Golf
Events

Tiger Woods and Phil Mickelson's much-anticipated one-on-one showdown has finally been made official.
Football
Events

To much fanfare last week, LaLiga and its North American marketing partner Relevent Sports announced plans to play at least one official match in the United States or Canada every season for the next 1…
Mixed Martial Arts
Business

Conor McGregor hasn’t fought since boxing against Floyd Mayweather in August 2017 and his last Mixed Martial Arts (MMA) outing was nearly two years ago – but he remains the biggest draw in Ultimate Figh…