Evening entertainment | Why US Open is adding new night schedule
The grand slam is marking its 50th anniversary with the opening of the new 14,000-capacity Louis Armstrong Stadium, complete with retractable roof. Katrina Adams, the president of the United States Tennis Association, spoke to Bob Williams at the MIT Sloan Sports Analytics Conference to discuss the business and commercial opportunities of the redeveloped arena.
US Digest | ESPN Plus adds boxing and soccer content
In this week's US sports industry round-up: ESPN Plus adds boxing and soccer content; race to buy Carolina Panthers enters final stretch; and Fifa inspects North American World Cup bid
US Digest | Anheuser-Busch launches incentive-based sponsorship program
In this week's US sports industry round-up: Anheuser-Busch launches incentive-based sponsorship program; ESPN+ to launch on April 12; and Concacaf president paid more than Uefa and Fifa counterparts
Native advertising | How NFL partners broaden their reach through Madden series
SportBusiness International speaks to EA Sports and NFL executives to discuss how they bring in sponsors to the Madden games and the commercial opportunities available
US Digest | Turner Sports joins crowded, competitive OTT arena
In this week's US sports industry round-up: Turner Sports joins crowded, competitive OTT arena; NBA to offer fans fourth-quarter live streaming; and MetLife Stadium proposed for 2026 World Cup final
US Digest | New pro football league gets headstart on XFL
In this week's US sports industry round-up: New pro football league gets headstart on XFL; NFL Draft to have unprecedented TV coverage; and MLB to expand international push with London series
US Digest | Seattle NHL bid gains $100m and another Leiweke
In this week's US sports industry round-up: Seattle NHL bid gains $100m and another Leiweke; MLB takes big swing with exclusive Facebook deal; and New York Cosmos count the cost of NASL demise
Spanish Armada | LaLiga tries to end EPL hegemony with US expansion
Bob Williams speaks to Carlos Pérez, head of LaLiga's US office, about how the Spanish football league uses it to meet its global ambitions
US Digest | LA Clippers find match in Bumble
In this week's US sports industry round-up: LA Clippers find match in Bumble; Seattle sends strong message to NHL; and Pitaro replaces Skipper as ESPN president
Coming to America | How Bayern’s New York office helped to secure 15 new partnerships
Before opening the NYC office, Bayern had 13 million fans in the US; they now have 27 million. In 2014 Bayern had just eight fan clubs spread across America; now they have 136 in 39 states. Bob Williams investigates.