NBA G League, Marvel unveil super hero-themed collaboration
The National Basketball Association's developmental G League and Marvel Entertainment have unveiled a promotional collaboration for the upcoming 2022-23 season, in which 16 teams will each host a "Marvel…
EA Sports FGS 23 to include return to in-person competition
Video games publisher Electronic Arts has unveiled a series of enhancements to the EA Sports Fifa 23 Global Series, including the return to in-person competition for the first time since the onset of the…
Nebraska, Playfly Sports strike $300m, 15-year multimedia rights deal
The University of Nebraska-Lincoln has announced a new multimedia rights deal with Pennsylvania-based sports marketing and media company Playfly Sports, which is poised to generate more than $300m (€308m) ov…
Fashion icons | How Venezia FC embraced style to gain unlikely international presence
Venezia FC's chief marketing officer Ted Philipakos tells SportBusiness why there is significant substance behind the Serie B club's style.
Fifa Player App to officially debut at Qatar World Cup
Players at the 2022 Fifa World Cup in Qatar will be able to get key insights into their on-field performance through the newly created Fifa Player App, it has been announced
Mavericks star Dončić unveils virtual alter ego Luk.AI
Luka Dončić, star player of the National Basketball Association's Dallas Mavericks, has unveiled a virtual artificial intelligence-powered version of himself called Luk.A
Bruins bring in Rapid7 as inaugural jersey patch sponsor
The National Hockey League's Boston Bruins have named Boston, Massachusetts-based cybersecurity firm Rapid7 as the team's inaugural jersey patch sponsor for home and road uniforms from the 2022-23 season
Everton taps Elevate Sports to find stadium naming rights partner
Premier League club Everton FC have appointed Elevate Sports Ventures, the prominent United States-based sports and entertainment consulting firm, to secure a naming rights sponsor for its new £500m (€573m, $5…
76ers, Penn Medicine seal multiyear partnership
The National Basketball Association's Philadelphia 76ers have announced a multiyear partnership with Philadelphia, Pennsylvania-based multihospital health system Penn Medicine, which has been designated …
BetMGM expands NFL presence on NBC Sports
Leading online gaming operator BetMGM is significantly increasing its presence on NBC Sports by striking a partnership for the 2022 National Football League season, highlighted by high-profile integrations…